Brand planning & content.
Naming, packaging copy, product introductions and communication content for brands and businesses.
Brand & product naming
Names, taglines, brand introductions and product stories.
Packaging & sales content
Packaging copy, product-page text and sales materials.
Campaign & social content
Campaign themes, launch copy and social posts.
Guancha · Festive food gifts

茶立方® · Matcha Cube
Matcha shortbread shell.
Molten salted egg yolk.
Introduced by Guancha in 2019, Matcha Cube is a signature, award-winning cube-shaped pastry. Cumulative sales since launch have exceeded 3 million pieces.
About Guancha & product awards
Guancha
Founded in 2016, Guancha is a brand of food gifts rooted in Eastern festive traditions. It evolved into “关茶新食礼” in 2021, bringing together ingredients, aesthetics and Eastern culture. Guided by the idea of giving food as a gift, it develops gift-box collections for the Mid-Autumn Festival, Lunar New Year and the 24 solar terms.
International food awards
Guancha’s signature product, 茶立方® (Matcha Cube), has received international food awards including the Superior Taste Award and Monde Selection awards.








